Top 5 Ways To Advertise Your Business For Minimal Cost
Starting a new business requires one to get creative with funds. Advertising can take a bulk of your income, but there are ways to promote your business without spending all of your profit. Here are the top five ways to be creative, spend a minimal amount of money, and tell others about your business.
Promotional Items
The first way to get your business into the public is to purchase promotional items that have your business name, phone number, website, and tag phrase. You can purchase custom car magnets or a decal to put on your car, allowing people to see it every time you go out. However, you can also look at making creative T-shirts online, and make conversation with people in lines. Finally, there is always the go-to swag items, such as pens, fans, notepads, and other small trinkets that you can give away in grab bags.
Use Social Media
Let social media sites be your best friend. You can set up a business page on Facebook and Google+, as well as Twitter and Instagram. When you write blog posts, share them on all the social networks, including LinkedIn through Hootsuite. These sites will give people the chance to interact with you, while you let people know what you offer and any deals available.
Network
Networking will be your biggest asset in promoting your business. You should plan to join a few organizations that match your niche, and attend conferences they hold. Not only will you gain more insight into the industry; you will have the chance to talk to vendors and hand out business cards. They also may have regular meetings in your area, so take the chance to become active. When you feel comfortable, volunteer to be a speaker, as they will often be spotlighted across many arenas.
Get Published
Everyone turns to the Internet for information and research, so write articles and get them published. This will help establish your expertise in the field, as well as put your name in people's minds. You can work with magazines to determine what they require for publications, and make sure to include a solid bio at the end of the article.
Offer Freebies
Everyone likes things for free, especially when they are not sure of the product being offered. By offering free consultations, samples, or so forth, you are letting a person test your service and see if you are the perfect match. These freebies can also be in the form of free webinars or e-books that you send out. It is always best to offer an incentive at the end of the freebie to seal a purchase.
These are only a few of the many methods available to advertise your business. Most of these are dependent on you having a website set up and a basic knowledge of the Internet.